Top Websites by Traffic in the US: 100 SERP Leaders
Top 100 Websites by Traffic in the US
Learning from the leaders in SEO is pivotal to succeeding in the industry. Explore the top websites in the US by traffic acquisition and review their performance to learn how they succeed.
| Domain | Traffic | Keywords | Domain Trust | Ref. Domains |
|---|---|---|---|---|
| youtube.com | 306M | 100 | 25M | 2B |
| google.com | 1.2B | 90M | 100 | 42M |
| wikipedia.org | 766M | 156M | 100 | 17M |
| facebook.com | 505M | 248M | 100 | 43M |
| reddit.com | 389M | 201M | 98 | 2.5M |
| instagram.com | 374M | 184M | 100 | 20M |
| amazon.com | 299M | 106M | 100 | 4.4M |
| yelp.com | 178M | 57M | 98 | 1.5M |
| x.com | 138M | 42M | 100 | 1.4M |
| pinterest.com | 132M | 89M | 100 | 13M |
| imdb.com | 131M | 26M | 98 | 1.3M |
| apple.com | 118M | 42M | 100 | 7.1M |
| yahoo.com | 96M | 47M | 98 | 11M |
| fandom.com | 86M | 34M | 96 | 2.6M |
| tiktok.com | 79M | 138M | 100 | 11M |
| merriam-webster.com | 73M | 6.1M | 96 | 310K |
| walmart.com | 73M | 49M | 96 | 453K |
| tripadvisor.com | 71M | 37M | 97 | 527K |
| ebay.com | 69M | 78M | 97 | 1.1M |
| weather.com | 67M | 1.7M | 93 | 197K |
| ... | ... | ... | ... | ... |
How SE Ranking detected the most visited websites in the US
- We used data from SE Ranking’s Competitive Research to get organic traffic for US domains.
- We organized the top websites by traffic in the US based on their total monthly organic traffic volume.
- We compiled a list of websites with key SEO performance data and website traffic rankings.
FAQ
Which site is the most visited in the US?
wikipedia.org is the top-visited website in the US, with more than 2.8B visits.
Which site is the second most visited in the US?
youtube.com is the second most popular website in the US, drawing 2.5 billion visits.
How do you run your own research to find the most visited websites in your niche?
Begin by pinpointing relevant search terms within your industry and target region. Next, use SE Ranking’s Keyword Research Tool to identify top-ranking websites for these terms. Then, switch to SE Ranking’s Competitive Research Tool to find their competitors and analyze their organic search performance. Finally, sort the websites by their estimated traffic volume.
How can you use this top SEO website list?
With each of the websites rated by their traffic rankings, this list can help you better understand market shifts, detect new trends as they arise, and spot new SERP players. Studying the most successful competitors in your niche also reveals strategies that you can replicate to improve your website's visibility and traffic potential.