Top Websites by Traffic: 100 Best Domains in the UK
Top 100 Websites by Traffic in the UK
Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.
| Domain | Traffic | Keywords | Domain trust | Ref. domains |
|---|---|---|---|---|
| youtube.com | 313M | 108M | 100 | 25M |
| wikipedia.org | 211M | 54M | 100 | 17M |
| bbc.co.uk | 187M | 11M | 98 | 1.2M |
| google.com | 164M | 26M | 100 | 42M |
| gov.uk | 134M | 17M | 0 | 764K |
| facebook.com | 116M | 82M | 100 | 43M |
| amazon.co.uk | 71M | 33M | 97 | 383K |
| reddit.com | 69M | 52M | 98 | 2.5M |
| instagram.com | 68M | 58M | 100 | 20M |
| google.co.uk | 65M | 9M | 97 | 727K |
| nhs.uk | 42M | 7.1M | 0 | 287K |
| pinterest.com | 41M | 28M | 100 | 13M |
| chatgpt.com | 30M | 27K | 96 | 310K |
| ebay.co.uk | 28M | 26M | 92 | 291K |
| imdb.com | 27M | 9.5M | 98 | 1.3M |
| x.com | 25M | 12M | 100 | 1.4M |
| tiktok.com | 22M | 28M | 100 | 11M |
| tripadvisor.co.uk | 21M | 11M | 93 | 123K |
| rightmove.co.uk | 19M | 1.8M | 89 | 43K |
| indeed.com | 19M | 4.4M | 97 | 1M |
| bbc.com | 19M | 3.6M | 98 | 785K |
| apple.com | 18M | 9.9M | 100 | 7.1M |
| dailymail.co.uk | 18M | 4.5M | 96 | 890K |
| fandom.com | 17M | 12M | 96 | 2.6M |
| linkedin.com | 16M | 18M | 100 | 18M |
| microsoft.com | 15M | 3.5M | 100 | 28M |
| yahoo.com | 15M | 11M | 98 | 11M |
| dailymail.com | 15M | 1.4M | 88 | 25K |
| spotify.com | 14M | 6.9M | 100 | 1.2M |
| cambridge.org | 13M | 4.6M | 96 | 479K |
| bbcgoodfood.com | 13M | 2.2M | 90 | 82K |
| trustpilot.com | 13M | 3.1M | 98 | 1.5M |
| merriam-webster.com | 13M | 3.4M | 95 | 310K |
| nytimes.com | 13M | 4.2M | 98 | 1.9M |
| theiet.org | 12M | 193K | 50 | 30K |
| live.com | 12M | 51K | 97 | 1.9M |
| tesco.com | 12M | 2.7M | 90 | 75K |
| royalmail.com | 12M | 207K | 91 | 40K |
| sky.com | 12M | 1.7M | 93 | 267K |
| marksandspencer.com | 11M | 1.9M | 90 | 64K |
| mosbuild.com | 11M | 8.7K | 39 | 3.6K |
| theguardian.com | 11M | 6.4M | 98 | 1.4M |
| sainsburys.co.uk | 11M | 1.2M | 89 | 40K |
| argos.co.uk | 11M | 3.6M | 89 | 32K |
| diy.com | 10M | 3.9M | 88 | 29K |
| etsy.com | 10M | 14M | 98 | 1.5M |
| boots.com | 10M | 2.3M | 89 | 68K |
| twitter.com | 10M | 11M | 100 | 23M |
| elmaz.com | 9.9M | 13K | 27 | 527 |
| nih.gov | 9.7M | 7.6M | 98 | 1.3M |
| autotrader.co.uk | 9.6M | 1.8M | 89 | 35K |
| asda.com | 9.5M | 1.7M | 90 | 67K |
| ikea.com | 9.5M | 1.4M | 93 | 314K |
| clevelandclinic.org | 9.2M | 4.6M | 94 | 361K |
| skysports.com | 9M | 1.1M | 90 | 115K |
| next.co.uk | 8.9M | 3.4M | 89 | 47K |
| skyscanner.net | 8.8M | 1.4M | 89 | 34K |
| zoopla.co.uk | 8.3M | 1.4M | 89 | 24K |
| quora.com | 8.3M | 22M | 96 | 1.2M |
| adobe.com | 8.3M | 3.9M | 100 | 3.4M |
| britannica.com | 8.2M | 8.1M | 96 | 592K |
| express.co.uk | 8.2M | 4.2M | 61 | 338K |
| johnlewis.com | 7.9M | 4.9M | 90 | 50K |
| netflix.com | 7.7M | 1.8M | 97 | 543K |
| amazonaws.com | 7.6M | 1.8M | 97 | 425K |
| registrynxt.com | 7.5M | 4.4K | 67 | 257 |
| premierleague.com | 7.2M | 264K | 90 | 76K |
| booking.com | 7.2M | 4.9M | 97 | 1.4M |
| ebay.com | 7.2M | 6.9M | 97 | 1.1M |
| amazon.com | 7.2M | 15M | 100 | 4.4M |
| telegraph.co.uk | 7.2M | 7.3M | 62 | 623K |
| texastribune.org | 7.2M | 86K | 51 | 68K |
| accuweather.com | 7M | 578K | 91 | 156K |
| mcdonalds.com | 7M | 113K | 90 | 99K |
| careinspectorate.wales | 6.9M | 19K | 38 | 1.3K |
| national-lottery.co.uk | 6.7M | 44K | 86 | 9.6K |
| adultwork.com | 6.7M | 14K | 54 | 6.5K |
| heathrow.com | 6.7M | 700K | 49 | 25K |
| spzh.eu | 6.7M | 979 | 58 | 1.8K |
| shutterstock.com | 6.6M | 7.5M | 98 | 914K |
| screwfix.com | 6.6M | 2.1M | 87 | 38K |
| mayoclinic.org | 6.3M | 4.1M | 96 | 505K |
| office.com | 6.3M | 169K | 98 | 584K |
| thetrainline.com | 6.2M | 495K | 90 | 32K |
| currys.co.uk | 6.1M | 2M | 90 | 25K |
| freepik.com | 6.1M | 3M | 96 | 376K |
| ufmg.br | 6.1M | 56K | 54 | 63K |
| wiktionary.org | 6M | 2.8M | 71 | 232K |
| ipleiria.pt | 5.9M | 11K | 82 | 9.1K |
| fabswingers.com | 5.9M | 6.3K | 64 | 1.5K |
| rottentomatoes.com | 5.9M | 2.6M | 91 | 208K |
| healthline.com | 5.9M | 6M | 96 | 590K |
| porndos.com | 5.6M | 20K | 23 | 1.3K |
| genius.com | 5.6M | 2.7M | 90 | 216K |
| gettyimages.co.uk | 5.5M | 3.8M | 89 | 36K |
| dinsmore.com | 5.5M | 55K | 75 | 2.6K |
| independent.co.uk | 5.5M | 6.1M | 96 | 680K |
| sportsdirect.com | 5.4M | 1.4M | 87 | 52K |
| collinsdictionary.com | 5.3M | 3.4M | 90 | 84K |
| nationalrail.co.uk | 5.3M | 322K | 90 | 34K |
How SE Ranking collected data on the top websites by traffic
- We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
- We sorted the most popular websites in the UK by their monthly organic traffic volume.
- We supplemented the data with other key SEO metrics to get a comprehensive picture.
Faq
Which website is the most visited in the UK?
wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.
Which website is the 2nd most visited in the UK?
gov.com is the second most popular website in the United Kingdom, attracting 371M visits.
How do you run your own research to find the most visited websites in your niche?
First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.
How to use this list of top websites for SEO?
You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.