SE Ranking’s Major Data Quality Update

Get more precise stats with our enhanced datasets and new tools. Transform raw numbers into practical insights!

Quality SEO data across SE Ranking for trustworthy analytics

While our data revamp focused primarily on our Backlink Checker and Competitive Research tools, you can now access improved SEO metrics platform-wide!

Dependable, fresh data

• 15% of backlinks updated within 90 days
• 10% of backlinks crawled every 30 days

Expanded datasets

• 10% growth in referring domains in our Backlink Checker database
• 10% Referring domains detected for young domains between one and six months old

Backlink Checker

• *.domain.com/* Domain with subdomains
• domain.com/* Domain without subdomains
• URL Exact URL
• 10% Higher accuracy in organic traffic estimates
• 45% Reduced variance of organic traffic estimates from GSC

More precise metrics

Improved formulas for calculating:

• Domain Trust
• Page Trust
• Keyword Difficulty
• Ungrouped Search Volume

More keywords

• 10% Keywords added to our Competitive Research database over the past year

Competitive Research

From data to action for maximum impact

Data access should be easy and intuitive. SE Ranking’s new tools and features ensure just that.

New Insights Tool — get notified about important data point changes

• High-potential keywords and pages
• Get a list of competitors who have entered the SERP’s top 10 from a lower position or moved more than 3 positions within it.
• Identify pages on your website competing for the same keywords in the SERPs.
• Locate pages with content scores below the top 10 competitors’ average.
• Track impressions and clicks for your pages and keywords over the past 28 days.
• Discover keywords with lower CTRs than would be expected for their ranking positions.

Newly added tools and features based on your requests

Share of Voice

New

Identify your website’s share of organic traffic for targeted keywords
This metric represents the estimated share of organic traffic your website will get from the total organic traffic generated by the keywords added to your project.

Upgraded Content Tool

Beta

Use AI to create articles in one click and access advanced analytics
Generate entire articles from scratch with just one click using our AI tool.