SEO Interview Questions.pdf

SEO Interview Questions

Common SEO interview questions for every skill level

  1. What is your approach to conducting a technical SEO audit?
  2. How do you perform competitor research?
  3. What steps do you take to perform keyword research?
  4. How do you conduct a content audit?
  5. How do you implement internal linking strategies?
  6. How do you approach E-E-A-T?
  7. How do you measure SEO results?
  8. Describe your experience running a successful SEO campaign.
  9. Which SEO tools do you regularly use?
  10. What tasks do you use ChatGPT for?
  11. How can combining SEO and PPC help you get better results?
  12. What is the relationship between SEO and SEM?
  13. Core Web Vitals: What's the difference between real user metrics vs. lab data?
  14. What are the three main ways to add schema markup? Which one do you prefer?
  15. Is there a bounce rate in GA4?
  16. What are the main user behavior metrics?
  1. What types of backlinks do you recommend getting? And which ones are not worth the time?
Category Question
26 Do you have experience running a digital PR campaign?
22 What are toxic backlinks?
23 What are topic clusters?
24 Is meta description a ranking factor?
25 What are the latest Google updates and their impact?
26 How do you stay updated with the latest SEO-related trends?
27 How do you see SEO changing in the near future?
28 What are your predictions with SGE?
29 Share the most important recent SEO news.
30 What are some popular SEO myths?
31 What are SEO practices to avoid?
32 Do you use Bing Webmaster Tools? How is it different from GSC?
33 What are the use cases of canonical vs redirect?

Advanced SEO interview questions for middle to senior roles

  1. What are the main tips with JavaScript for SEO?

  2. Which steps would you follow to create an SEO strategy?

  3. How would you build a strategy for a new site (1-6 months)?

  1. What actions would you take if a website failed to demonstrate satisfactory performance after six months?
  2. How would you calculate organic visibility?
  3. How do you do traffic forecast?
  4. Does CTR impact rankings? What are the main behavior metrics?
  5. How do you measure the impact of backlinks on your rankings?
  6. How would you check domains in bulk?
  7. How would you get Google SERPs for several keywords?
  8. Offer a couple of SEO experiments to run.
  9. How do you cooperate with developers to implement SEO strategies?
  10. What are the potential outcomes if canonical tags are fixed with noindex tags?
  11. Have you explored alternative SEO channels (e.g. TikTok)?
  12. How would you perform keyword research for YouTube?
  13. How would you use PPC data for SEO?

Basic SEO interview questions for junior positions

  1. How do you check whether a website is indexed by Google?
  2. What's Google Knowledge Graph?
  3. What are rich snippets?
  4. What is the difference between organic vs paid results?
  5. What is the definition of a long-tail keyword?
  6. What is robots.txt?
  7. What are anchor texts?
  8. What is a robots meta tag?
  9. What is an XML sitemap?
  10. What method do you use to redirect a page?
  11. What is the difference between dofollow and nofollow links?
  12. What is the difference between on-page and off-page SEO?
  13. What is crawling? Can we increase its frequency by sending requests?
  14. What are other digital marketing channels, except SEO?
  15. What is domain authority?
  16. What is the difference between a 301 and a 302 redirect?
  17. What types of SEO keywords do you know?
  18. What's NAP in SEO?
  19. Can social media marketing help with SEO?

Essential SEO interview questions to assess soft skills

  1. Which tasks do you find more/less enjoyable?
  2. How do you prioritize tasks coming at the same time?
  3. What would you do if someone made a mistake but you were responsible for that?
  4. If you know that a person is likely to complete your task at a "so-so" quality, will you still delegate it to them or do it yourself?
  5. Do you find it fulfilling to educate others?
  6. What would you do if you didn't agree with your manager?
  7. How do you see your future career?
  8. How do you communicate with "difficult" clients?