Looker Studio connectors: Your go-to for SEO integrations

Key Takeaways

• Looker Studio connectors link various data to the platform, including data from Google, SEO and other tools. This makes it a versatile tool for comprehensive data visualization and [SEO reporting](/content/blog/seo-reports-for-clients/ "SEO reporting"/index.html).
• Looker Studio offers over 1000 connectors, including 21 Google-owned and over 1017 third-party options. Create various insightful reports and dashboards.
• Some examples of Looker Studio connectors for core SEO tasks include Google Search Console for tracking search performance and indexing data, Google Analytics for user behavior and traffic insights, SE Ranking for comprehensive SEO analysis, and Google Sheets for integrating custom datasets. Each of these combined gives you a complete picture of your SEO efforts.
• SE Ranking’s connector provides in-depth SEO data, including keyword rankings, website health, competitor insights, and backlink analysis.

What are connectors in Looker Studio

Connectors in Looker Studio are for interlinking different data sources from within one Looker Studio environment. When you use a connector, it adds a data source in Looker Studio. For example, you can pull the search performance data of your client’s website from Google Search Console, then use SE Ranking to pull data on its technical health. After that, you can blend them to create comprehensive, centralized reports that showcase the most important metrics.

Looker Studio connectors list

There are currently 21 Looker Studio connectors offered directly by Google, including Google Analytics, Google Search Console, etc.

Google-owned Looker Studio Connectors

1. Looker
   Data provided: Custom data models, business metrics, KPIs
2. Google Analytics
   Data provided: Website traffic, user behavior, event data
3. Google Ads
   Data provided: Ad performance and campaign metrics
4. Google Sheets
   Data provided: Spreadsheet data, calculations
5. BigQuery
   Data provided: Large-scale data analysis, custom queries
6. AppSheet
   Data provided: Custom app data, user-generated content
7. File Upload
   Data provided: CSV files, spreadsheets, custom data sets
8. Amazon Redshift
   Data provided: Data warehouse queries, business intelligence
9. Campaign Manager 360
   Data provided: Display ad performance, campaign metrics
10. Cloud Spanner
    Data provided: Globally distributed relational database data
11. Cloud SQL for MySQL
    Data provided: Managed MySQL database information
12. Display & Video 360
    Data provided: Video ad performance, audience insights
13. Extract Data
    Data provided: Data from various sources in Looker Studio
14. Google Ad Manager
    Data provided: Ad inventory, revenue, yield management data
15. Google Cloud Storage
    Data provided: Stored files and data in the cloud
16. Microsoft SQL Server
    Data provided: Relational database queries and analysis
17. MySQL
    Data provided: Relational database information
18. PostgreSQL
    Data provided: Open-source relational database data
19. Search Ads 360
    Data provided: Search ad performance across platforms
20. Search Console
    Data provided: Website search performance, indexing data
21. YouTube Analytics
    Data provided: Video performance, viewer engagement metrics

4 Looker Studio connectors for core SEO tasks

We define the following Looker Studio connectors as the primary sources of material for you to paint a clear picture of your SEO efforts with, specifically as they relate to your core SEO tasks. Each of these connectors brings crucial insights to the table.

Google Search Console

Google Search Console is a must-use free tool from Google that helps you track your website’s presence in Google. This integration helps you visualize and analyze your site’s appearance and performance in Google search.

Data provided:

• Search performance metrics, including clicks, impressions, click-through rate (CTR), and average position
• Search terms with all performance metrics
• Page data with all performance metrics
• Country data of users finding your site along with performance metrics by country
• Types of devices used (desktop, mobile, tablet) with all performance metrics by device type
• Performance data for different search result types (e.g., rich results)
• Indexing issues
• Core Web Vitals

Google Analytics 4

Google Analytics 4 (GA4) helps businesses get data from websites and apps to better understand their audience, track conversions, and optimize their online presence.

Data provided:

• Sessions and users
• Bounce rate and time on site
• Conversion rates and other key events
• Landing page performance
• User demographics and interests
• Detailed breakdown of traffic sources (organic, referral, etc.)

SE Ranking

SE Ranking is a powerful SEO toolkit that is frequently cited as one of the top SEO tools for agencies and in-house teams. The platform offers a comprehensive suite of SEO tools, including SEO Rank Tracker and AIO Tracker.

Data provided:

• Keyword performance data: Keywords, average positions, and ranking changes
• Website health: Site Health Score, crawled pages, technical issues
• Competitor insights: Traffic forecast, competitor rankings
• Backlink data: Backlinks with new, lost, referring domains

Google Sheets

The Looker Studio Google Sheets connector allows you to visualize and analyze data stored in Google Sheets spreadsheets.

Data provided:

• Any data stored in Google Sheets, e.g., website data, content calendars, KPIs or goals.

How to use Looker Studio connectors

1. Log into your Google account and go to Looker Studio.
2. Click Create. Connect a new data source or create a new report.
3. The tool will redirect you to the connectors gallery.
4. Follow the prompts to give Looker Studio access to your data.
5. Configure your Looker Studio connectors by adjusting names, date ranges, filters, etc.

Conclusion

Looker Studio integrations offer a wealth of data to create custom dashboards, visualize advanced SEO and marketing data, and produce tailored client reports. It’s easy to use, and you can quickly customize reports on the fly.