Best LLM Tracking Tools to Monitor Your Brand’s AI Search Visibility

SEO Specialist at SE Ranking, Oleksii has extensive expertise in technical and on-page SEO as well as in content marketing and off-page optimization.

Apr 22, 2026

Brand search visibility in 2026 has progressed past presence on traditional search engines like Google or Bing. AI is becoming a more and more popular way to find information online with more than 900 million people using ChatGPT weekly. Traditional search is changing in favor of AI-assisted results with AI Overviews appearing in nearly half of all searches.

Traditional rank tracking tools can’t handle LLM visibility, so a new generation of LLM tracking tools has appeared. Now, there are dozens of tools like those on the market, and it might be challenging to find the right one for you.

We have compiled the list of the best LLM tracking tools to help in you in searching for the right one.

Best LLM visibility tools in each respective use-case are:

• SE Ranking — for SEO and LLM tracking.
• Profound — for enterprise-grade LLM visibility tracking.
• Otterly— for affordable LLM monitoring.

What Are LLM Tracking Tools?

LLM tracking tools are specialized applications meant to monitor LLM brand visibility in AI search systems like Google’s AI Overviews and AI Mode and LLM chatbot apps like ChatGPT or Perplexity. The most basic function of tools like these is to run a prompt in an AI search system and check whether the reply mentions the target brand either in text or in the list of citations. From there, several metrics can be determined:

• Number of mentions/citations.
• Average position.
• AI visibility score (many platforms have their proprietary scores).
• Share of voice.
• Competitor benchmarking.
• Sentiment.

LLM rank trackers are similar to traditional rank trackers in terms of intent, understanding brand visibility in a search system, and monitoring it for improvement, but the way they work differs quite a bit. Traditional rank trackers work with Google and similar search engines, where most users type in short keywords like “buy black dress shoes” or “how to grow tomatoes at home.” These keywords are relatively easy to gather, analyze, and track.

Tracking them might be enough for measuring AI Overviews visibility, but most AI search systems are geared towards conversational questions called prompts. This poses problems for tracking, as there’s an endless number of potential prompts users can enter.

Typically, this is resolved by narrowing down the prompts you track to a set of core questions or phrases. Some LLM monitoring tools can help with choosing the right prompts to track for your brand.

API-Based vs. UI-Based LLM Tracking: Why It Matters

The two major options of tracking AI results are via an API connection and via accessing the AI app’s UI. Here are the differences between the two.

Overall, the best AI SEO tools scrape the user interface of the AI app and provide data that’s closer to what a typical user would view in the app. It is more challenging in implementation, though, which means these tools might come at a higher price point.

How We Evaluated These Tools

When evaluating the list of the best LLM tracking tools, we have considered the following factors:

• AI Platform Coverage. There are dozens of AI search systems in existence, and being able to track more is a good bonus. At the very least, a good LLM tracking tool needs to gain insights on how to optimize for AI search from the most popular ones.
• Tracking Accuracy & Method. We look at how the tools retrieve data from AI search engines, and how often data is refreshed.
• Competitive Intelligence. The best LLM tracking tools should provide the ability to analyze competitor performance in AI search to analyze their strategy.
• Sentiment & Citation Analysis. Brand mentions and citations in AI responses provide context, unlike ranking in traditional search. The option to analyze sentiment expressed in that context makes an LLM tracker a better choice.
• Actionability. Some tools have a steep learning curve, and being provided with actionable insights reduces the need to learn advanced analytical techniques before receiving significant benefits from using the tool.
• Pricing & Value. Finally, a good LLM SEO tool should provide a good balance between pricing and features your receive for that price.

Quick Comparison Table

1. SE Ranking

SE Ranking is a visibility tracking platform that combines LLM tracking with a suite of traditional SEO tools. The AI visibility tracker can help in UI-based tracking of citations and mentions across the five most popular AI search systems: AI Overview, AI Mode, ChatGPT, Gemini, and Perplexity. It provides competitor benchmarking capabilities, and an MCP server integration allows data to be piped directly into AI assistants.

Rank tracking, keyword research, site audits, and competitive research sit alongside AI visibility in one platform. GA4 integration brings traffic data into the picture, and with Planable, SE Ranking’s sister product for social media analytics, you can layer in social performance. All this gives you a more complete view of visibility across channels rather than tracking each in isolation.

SE Visible, a companion product, extends LLM monitoring with deeper citation analysis, prompt research, sentiment tracking, and AI competitor research.

Key Features

• AI Results Tracker (daily mention & link tracking + benchmarking).
• AI Competitor Research (domain-level AI visibility analysis).
• Full SEO Suite (rank tracker, audit, keywords, backlinks, content).
• GA4 integration (traffic and user behavior data alongside search and AI visibility).
• API access (programmatic access to SE Ranking data for custom reporting and workflows)
• MCP Server (data piped to AI assistants).

Pricing

• Core $129/month, 2k keywords & 100 prompts.
• Growth $279/month, 5k keywords & 250 prompts.
• A 14-day free trial is available.
• Annual payments saves 20%.

Pros and Cons

Pros:

• Full SEO + LLM tracking combined.
• UI-based AI tracking.
• API + MCP integration.
• Multi-country and language coverage.
• Fit for brands and mid-sized agencies.

Cons:

• Learning curve can be steep for beginners.
• Cross-platform data correlation between SE Ranking, SE Visible, and social layers is manual for now.

2. Profound

Profound is a platform that can monitor AI search visibility and create LLM-optimized content. The platform can monitor up to 10 AI answer engines, but that high a number is restricted for the enterprise plan. That’s one of the reasons you might consider Profound alternatives.

Users can get real-time data on AI user agents’ behavior on their site, analyze prompt search volumes, and use sophisticated AI-based content optimization features.

Key Features

• Tracking up to 10 AI search systems.
• Prompt volume estimates.
• Agent crawling analytics.
• Content creation features.

Pricing

• Starter — $99/month for 50 prompts on ChatGPT.
• Growth — $399/month for 100 prompts across ChatGPT, Perplexity, and AIO.
• Enterprise — custom, up to 10 engines.

Pros and Cons

Pros:

• Ability to estimate prompt volumes.
• Access to content creation tools.

Cons:

• Enterprise-led pricing with limited features on regular plans.
• No obvious free trial.

3. Peec AI

Peec AI is a monitoring platform that tracks visibility, position, and sentiment with coverage across 8 AI engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, Grok, Claude); on Starter/Pro you choose 3, higher tiers add more.

Key Features

• Multiple AI search engines supported (8 total).
• Daily updates on tracked prompts.
• Prompt suggestions.
• Prioritized Actions (recommendations, included on all plans).
• Citation/source analysis at domain and URL level

Pricing

• Starter— $95/month, 50 prompts, 3 models.
• Pro— $245/month, 150 prompts, 3 models.
• Advanced — $495, 350 prompts, 3 models.
• Custom— custom pricing, all models.
• Agency — from $245/month, from 10,000 credits.

Pros and Cons

Pros:

• Sentiment analysis.
• Looker Studio integration.
• AI-based strategy insights.

Cons:

• Complicated pricing structure.
• Tracking more than 350 prompts requires custom pricing.

4. Ahrefs Brand Radar

Brand Radar is an Ahrefs add-on created for tracking and analyzing AI visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Copilot. It boasts a large database of organic prompts and can provide insights on web visibility on platforms like YouTube, TikTok, and Reddit that are frequently quoted in AI answers.

This tool does have complex and steep pricing system, which often prompts users to look for Ahrefs alternatives.

Key Features

• Tracking AI search demand and share of voice across multiple AI systems.
• Competitor benchmarking.
• AI visibility gap.
• Web, YouTube, and Reddit visibility.

Pricing

• $199/month for one AI engine, only organic prompts.
• $699/month for all engines, 2,500 credits for custom prompts.
• From $50/month for an additional 2,500+ credits.

Pros and Cons

Pros:

• Large database of organic prompts.
• Large software ecosystem.
• Web visibility data.

Cons:

• Brand Radar is a separate add-on.
• Steep and complex pricing.
• Tracking custom prompts requires purchasing an additional package.

5. Semrush

Semrush is a platform that combines SEO with AI tracking and analytics. It can track mentions across ChatGPT, Google AI, Gemini, and Perplexity, provide competitor benchmarking, and AI-based suggestions. You can access those features through purchasing a standalone add-on, a Semrush One plan that combines SEO and GEO features, or Semrush Enterprise for custom pricing.

It’s a good choice if you already have a Semrush account, otherwise, you might want to look into Semrush alternatives before investing in this LLM visibility tool.

Key Features

• Tracking AI mentions across 4 platforms.
• Prompt suggestions.
• AI insights on missing prompts and sources.
• LLM content optimization features.
• Competitor benchmarking.
• Sentiment tracking.

Pricing

• AI Visibility Toolkit add-on — $99/month per project, +25 custom prompts.
• Semrush One Starter— $199/month, 50 prompts for one domain, includes SEO.
• Semrush One Pro — $299/month, 100 prompts.
• Semrush One Advanced— $549/month, 200 prompts.
• Enterprise— custom pricing and limits.

Pros and Cons

Pros:

• Strong tool if used with the Semrush ecosystem.
• AI-based insights.
• Content optimization tools.

Cons:

• Low prompt limits.
• Steep pricing if purchased as an add-on.

6. Surfer SEO

Surfer SEO is primarily a content optimization platform that helps improve your blog articles for search engines and AI answer systems. It has also added an AI tracker tool available in regular plans. The tool can monitor mentions across ChatGPT, AI Overviews, AI Mode, Gemini, and Perplexity, as well as provide competitor benchmarks in more advanced plans.

Surfer used to be one of the first platforms for content optimization, but now there are plenty of Surfer SEO alternatives you can look into.

Key Features

• Core content optimization features.
• Tracking brand mentions across five AI search systems.
• Competitor benchmarks.
• Mention gaps.
• Custom visibility score.

Pricing

• Standard — $119/month, 25 weekly prompts in ChatGPT
• Pro — $219/month, 50 daily prompts on all platforms.
• Piece of Mind— $359/month, 100 daily prompts on all platforms.
• Enterprise — from $999/month, custom limits.

Pros and Cons

Pros:

• AI tracking is available in regular plans.
• Strong core content optimization features.

Cons:

• No free trial.
• Small prompt limits.
• Only ChatGPT is available in the most affordable plan.

7. Writesonic

Writesonic is an LLM tracking platform that offers some basic SEO and content creation features on top of monitoring AI mentions. It has one of the best coverages of AI search systems, allowing users to track ChatGPT, Perplexity, Google AIO, Google AI Mode, Claude, Gemini, Microsoft Copilot, and Grok, with Meta AI and DeepSeek in development.

That, along with its best feature, the actionable insight dashboard, is only available in the enterprise plan with custom pricing, though.

Key Features

• Basic SEO features.
• Tracking mentions across 8 AI search engines.
• Mention gap analysis.
• Sentiment analysis.
• Multiple actionable recommendations.

Pricing

• Basic — $249/month, 3 AI engines, 100 prompts.
• Growth — $499/month, 3 AI engines, 200 prompts.
• Enterprise — custom pricing, 8 AI engines.

Pros and Cons

Pros:

• Basic SEO and content features available.
• Extensive coverage of AI engines.

Cons:

• Limited SEO features.
• Accessing all engines and actionable insights requires an enterprise plan.

8. Otterly AI

Otterly is an LLM-only tracking tool that can help you track mentions across ChatGPT, Google AI Overviews, Perplexity, and Copilot. AI Mode and Gemini are available as extra Add-ons. Despite not having additional features like many other tools on the list, it provides an affordable set of AI tracking tools that include prompt research and competitor analytics.

Key Features

• Tracking AI mentions across 4 engines.
• Competitor analysis.
• AI optimization audit.
• Mention gap analysis.
• Prompt research tool.

Pricing

• 14-day free trial available.
• Lite — $29/month, 15 prompts
• Standard — $189/month, 100 prompts.
• Premium — $489/month, 400 prompts.
• Enterprise— custom pricing and limits.
• Additional 100 prompts for $99/month.
• AI Mode and Gemini starting from $9/month each, depending on the tier.

Pros and Cons

Pros:

• Affordable.
• Good prompt limits.
• Scalable payment structure.

Cons:

• Limited number of AI engines.

9. LLMrefs

LLMrefs offers a basic AI visibility tracking solution that works with a significant number of search systems. You can track mentions and citations in AI Overviews, AI Mode, Gemini, ChatGPT, Perplexity, Claude, Copilot, Meta AI, Grok, and DeepSeek. It’s also one of the most affordable LLM tracking tools.

Key Features

• Tracking mentions and share of voice across 11 AI search engines.
• Real-time tracking.
• Weekly search trends.
• Model bias analysis.
• Basic competitor analysis.
• Source analysis, including finding Reddit threads.

Pricing

• All-in-one — 79€, 500 prompts.
• 7-day free trial.

Pros and Cons

Pros:

• Affordability.
• Ease of use.
• Broad AI engine covering.
• Redding thread finder feature.

Cons:

• Focus on keywords instead of prompts.
• Less data available for analysis.

10. ZipTie.dev

ZipTie.dev is an affordable tool for tracking brand mentions and citations and optimizing your content for better AI visibility. It is a good starting tool, but currently doesn’t support any AI search engines other than AI Overviews, ChatGPT, or Perplexity, and is only available in 14 countries.

Key Features

• Tracking mentions and citations in AIO, ChatGPT, and Perplexity.
• Sentiment score.
• AI success score.
• AI prompt generation assistant.
• AI content optimization.

Pricing

• Basic— $69/month, 500 search checks, 10 content optimizations.
• Standard— $99/month, 1000 search checks, 100 content optimizations.
• Pro — $159/month, 2000 search checks, 200 content optimizations.
• 14-day trial is available.

Pros and Cons

Pros:

• Affordability.
• Assistance with prompt generation.
• Content optimization features.

Cons:

• Only one user seat per plan.
• Low number of AI tools covered.
• Not available in all countries.

How to Choose the Right LLM Tracking Tool

In case you’re having trouble choosing the best LLM visibility tool for your business, we’ve compiled a short list of our best picks for different scenarios.

• Complete SEO + AI: SE Ranking. SE Ranking provides an optimal mix of SEO and LLM tracking tools.
• Enterprise monitoring: Profound. Profound has a good coverage of AI agents and provides multiple advanced monitoring options, but its best features require an enterprise plan.
• AI on existing SEO: Semrush or Ahrefs. For existing users of Semrush or Ahrefs, using their tool’s AI tracking capabilities is a great choice.
• Content + tracking: Surfer or Writesonic. For teams that need LLM tracking to increase content visibility, these two platforms offer a good balance between tracking and content optimization tools.
• Budget: Otterly or LLMrefs. For teams on a budget, platforms like Otterly and LLMrefs may provide the best value, even though their arsenal of tools may be smaller than what competitors offer.
• Overall best: SE Ranking. Out of all LLM tracking tools on the list, SE Ranking provides the most features for the asking price and gives ample opportunities for scaling your AI monitoring efforts.

FAQ

What are LLM tracking tools?

An LLM tracking tool is software that’s meant to monitor your brand’s AI visibility. It monitors a list of prompts you choose to track and typically provides metrics like the number of brand mentions and citations, average position, sentiment expressed in the AI response, etc. Good LLM visibility tools also provide the ability to analyze competitors’ visibility and benchmarking it against your own.

What is the best LLM tracking tool?

The best LLM visibility tool is one that suits your business needs. The answer to that question would be very different for an enterprise and for a small company on a tight budget. If you’re looking for the overall best LLM tracking tool that would fit the largest number of contexts, it’s SE Ranking.

SE Ranking provides LLM tracking features, as well as SEO and content marketing tools on one platform.

How do LLM tracking tools work?

LLM visibility tools get the most important data by regularly running prompts in AI search systems and analyzing the results. The two options of retrieving AI answers are via API, a programmatic connection with the tool, and via UI, by entering the user interface of the app and scraping the answer.

The latter is a bit harder from the technical standpoint, but tends to produce the best results.

What is the difference between LLM tracking and rank tracking?

Rank tracking or keyword tracking typically refers to tracking a brand website’s positions on search engines across hundreds of keywords. LLM tracking refers to tracking how a brand appears on AI search systems across multiple potential prompts, including both its position in the list of competitors, in the citations, and the context in which it appears.

Conclusion

The search for the perfect LLM tracking tool for your business can be a long process, and it’s best to do your research and take advantage of free trials and onboarding at companies that seem like they might be a good pick.

For enterprise-grade LLM monitoring, pick Profound. For budget-friendly tracking, give Otterly or LLMrefs a try. For content-focused AI visibility, try Writesonic or Surfer SEO.

Overall, the LLM visibility tool that provides the best value for the investment is SE Ranking. Start your 14-day free trial to see its benefits first-hand.