This French campsite was invisible online, until AntheDesign & SE Ranking changed everything

Written by

Yevheniia Khromova

SEO and Content Marketing Expert at SE Ranking. Yevheniia blends strategic thinking with hands-on research to create insightful content on SEO, marketing, and AI in search

Nov 12, 2025

Key results at a glance

• #1 ranking for the strategic keyword camping Oise
• +20 keywords in Google’s Top 10
• Organic traffic growth within 4 months
• Noticeable increase in direct bookings and qualified leads

Meet the agency: AntheDesign

AntheDesign is a French digital agency that combines creative web design with strong SEO expertise. The team builds and redesigns websites that look great and bring real results.
Apart from web design, the agency covers all key areas of SEO (technical, local, and ecommerce), link building, social media, and digital marketing. With seven full-time team members and several freelancers, AntheDesign works with clients from many different industries, including software, retail, and manufacturing.

Meet the client: Camping de la Trye

Camping de la Trye is a family-run campsite located in the Oise region near Beauvais, France. It welcomes both local and international visitors and offers various accommodation options for families and travelers looking for a comfortable stay.

The Client’s Challenge: Low visibility, missed bookings

The campsite depended on its website to attract guests and generate direct bookings, especially during the holiday season. However, despite having a functional site, it wasn’t getting enough visibility online. Few people found the campsite through search, which meant fewer bookings and missed opportunities to grow.
That’s when AntheDesign stepped in to help improve the website’s visibility and turn it into a stronger source of new reservations.

The business challenge was clear: Without organic visibility, there could be no consistent flow of direct bookings or qualified leads.
The goal was ambitious but straightforward: Make Camping de la Trye a top-ranking site for local camping searches, increase organic traffic, and turn that visibility into bookings.

AntheDesign’s Solution: A data-driven SEO strategy powered by SE Ranking

AntheDesign’s plan for Camping de la Trye started with one clear goal: to make the website visible, fast, and relevant to both search engines and real visitors. To do that, the team used SE Ranking to analyze the site’s weaknesses, make data-driven decisions, and track every improvement along the way.

They carried out the process in four key stages.

Finding what was holding the site back

The first step was to understand why the site wasn’t performing. Using SE Ranking’s Website Audit, AntheDesign ran a full checkup that revealed multiple problem areas:

• Technical issues: Slow-loading pages, missing or duplicate title and meta tags, inconsistent H1/H2 tags, heavy images, and broken internal links.
• Indexation problems: Unoptimized sitemap and robots.txt files, orphaned pages, and keyword cannibalization.
• Content issues: Some pages were too short or not optimized for important keywords such as camping Bresles, camping Oise, or family stay.
• Local SEO gaps: Weak geographic signals and underdeveloped local business listings made it hard for nearby travelers to find the site.

Making data-driven SEO decisions

Once they identified each problem, the next step was to shape a clear strategy based on data.

Using SE Ranking’s Keyword Research, AntheDesign built a targeted keyword plan focusing on local and seasonal search intent. The team:

• Selected high-potential keywords related to the campsite’s location and services.
• Prioritized the pages that could bring the most qualified traffic and conversions.
• Created a keyword-to-page map to strengthen topical relevance and avoid keyword overlap.

The team used Rank Tracker to track positions by location and device to capture variations in local and mobile results.

Turning SEO insights into action

With the roadmap in place, AntheDesign moved on to the implementation phase. Each change was guided by the insights gathered from SE Ranking.

Technical improvements made:

• Optimized page speed and image sizes.
• Fixed broken links, 404 errors, and redirect chains.
• Updated sitemap and robots.txt for better crawlability.
• Refined metadata and added structured data for search engines.

Content and on-page optimization made:

• Enriched key pages such as Accommodations, Activities, and Region with relevant keywords.
• Created FAQs to target long-tail and question-based searches.
• Improved internal linking to connect accommodation, activity, and regional pages with descriptive anchors.

Local SEO enhancements made:

• Optimized Access and Nearby pages to include clear geographic references.
• Strengthened local signals to help the site appear in location-based searches.

Every update was designed to make the site easier to find, faster to navigate, and more useful for visitors ready to book.

Tracking progress, reporting, and refining the strategy

AntheDesign’s work didn’t stop after the new SEO strategy went into effect. The team used SE Ranking’s tools to monitor progress and fine-tune the strategy over time, with:

• Weekly keyword tracking to spot improvements and quickly address ranking drops.
• Monthly health checks to identify new technical issues and keep the site optimized.
• Regular updates for pages close to the top 10, new seasonal long-tail pages, and ongoing performance tweaks.
• Tracking of keyword visibility, traffic growth, and engagement on key booking pages.

By combining SE Ranking’s data with hands-on optimization, AntheDesign made measurable progress.

The Impact: More visibility, more visitors, more bookings

Within just 4 months, Camping de la Trye began seeing tangible results:

✅ The site climbed from an average position of 70 to 50.
✅ The site reached the #1 position for camping Oise , a crucial local keyword.
✅ Over 20 targeted keywords now rank in Google’s Top 10.
✅ The organic traffic curve took off, driving more qualified visitors to the booking pages.
✅ The booking rate improved, translating SEO gains into real business outcomes.

Beyond SEO metrics, they felt the transformation in customer engagement and trust.

The project’s success led to a stronger partnership and an expanded collaboration that now includes broader digital marketing initiatives.

Why SE Ranking was the right fit

For AntheDesign, SE Ranking stood out as the most adaptable platform for managing multiple SEO aspects in one place.

Aurélie Dindaud
Traffic Manager at AntheDesign

SE Ranking gave us everything we needed in one place. The platform’s audit precision, keyword accuracy, and ease of tracking local rankings made it our ideal choice. ​​It’s our go-to platform for managing multi-dimensional SEO projects.